Joshua Goldman
Joshua Goldman
min read · August 7, 2025 · Entertainment

Aimee Lou Wood Joins M&S Festive Fantasy: The Christmas Ad War Heats Up!

The Daily Mail can reveal Marks & Spencer is looking to win the quintessentially British festive advertising battle by signing White Lotus star Aimee Lou Wood as the star of its campaign

EXCLUSIVE: Aimee Wood Sizzles as M&S Scores a Coveted Christmas Advert Deal

Get ready for the most anticipated Christmas advert battle of the year! Marks & Spencer (M&S) has landed an absolute coup by signing none other than rising star Aimee Wood to lead their festive campaign. The 31-year-old Stockport-born actress, who rose to fame on Netflix's hit series Sex Education and has since stolen hearts in Sky Atlantic's drama this year, is set to bring a dash of glamour and charm to the retailer's much-anticipated adverts.

Sources close to M&S have revealed that Wood's contract is a whopping seven-figure deal, making her one of the highest-paid faces to ever feature in an M&S Christmas ad. The news has sent shockwaves through the advertising world, with insiders claiming that no other brand can match this kind of talent and prestige. John Lewis, Lidl, and even the likes of Asda and Tesco are said to be seething with envy as they try to keep up with M&S's festive ambitions.

The Stockport-born actress first found fame in Netflix ¿s Sex Education before playing ditzy Chelsea in the third series of The White Lotus (pictured) this year

But what makes Aimee Wood so special? For one, she's a true British success story who has worked her way up from humble beginnings. After making waves in Sex Education, she became an overnight sensation with her role in the hit HBO series The White Lotus, earning herself a spot as one of the most talked-about women in the world last year.

"Marks & Spencer has pulled off a major coup by signing Aimee Wood," gushes our insider. "She's down-to-earth, relatable, and an absolute superstar, but what sets her apart is that she's still grounded despite all the fame. She's got a certain je ne sais quoi that just can't be bought – even with a seven-figure contract!"

Aimee Wood has certainly made headlines in recent months for reasons beyond her acting talents. The actress became embroiled in a high-profile feud with her co-star Walton Goggins, which left fans of the hit series White Lotus hooked on the drama unfolding behind the scenes.

Wood became embroiled in a fascinating saga over whether she had fallen out with her White Lotus co-star Walton Goggins, which gripped the show¿s millions of viewers across the world

But it turns out that the rumors of a rift between Wood and Goggins were nothing but a clever ruse to keep us guessing. In an interview, Goggins revealed his true feelings for Wood: "She's Goldie Hawn, Meg Ryan – she can do anything! I adore her, love her, and consider her one of the most important people in my life."

Now that we've got Aimee Wood on board, what can we expect from this year's M&S Christmas advert extravaganza? Our source promises: "This year's campaign is going to be bigger, bolder, and more extravagant than ever before. Get ready for a glitzier and more glamorous take on the classic festive ads that you know and love."

In previous years, M&S has pulled out all the stops with an impressive lineup of talent. In 2024, we saw comic Dawn French reprising her role as the Christmas fairy, while in 2023, Ted Lasso star Hannah Waddingham, singer Sophie Ellis-Bextor, and British actress Zawe Ashton stole the spotlight.

This year¿s advert is certainly set to be glitzier than 2024, when comic Dawn French reprised her role as the M&S Christmas fairy, but also appeared on screen as herself

The news comes hot on the heels of M&S's sparkling full-year results, which saw profits before tax and adjusting items soar to a whopping £875.5 million – their highest figure in over 15 years! With Aimee Wood leading the charge, it's clear that this year's Christmas advert battle is going to be one for the books.

Stay tuned as we bring you all the latest updates on M&S's festive campaign and Aimee Wood's star-studded role. Will John Lewis, Lidl, or Asda be able to keep up with M&S's holiday magic? Only time will tell!

The six-part ad series showed French and her fairy alter ego (pictured) working together to prepare for a Christmas party