Joshua Goldman
Joshua Goldman
min read · October 2, 2025 · Entertainment

2025 Halloween Forecast: Taylor Swift & Travis Kelce Lead Costume Craze!

Popular Halloween costume trends for 2025 are celebrity related. Daily Mail has learned the top choices have to do with the Hollywood crowd, according to The Halloween & Costume Association (HCA)

Halloween 2025: The Season's Hottest Trends Are All About Celebrities and Iconic Looks

In a shocking turn of events, the most sought-after Halloween costumes for this year are inspired by none other than our favorite celebrities! That's right; Taylor Swift and Travis Kelce have taken over the costume game, with fans clamoring to recreate their epic moments. And it's not just the power couple that's got everyone talking – Kylie Jenner and Timothée Chalamet's PDA-filled moments on the red carpet are also getting a lot of love.

But what about Kanye West? Well, let's just say his "free thinking" approach to fashion is still making waves. His all-black ensemble at the Grammy Awards may have raised some eyebrows, but it's definitely got people talking – and copying. We can't help but wonder if Kim Kardashian will be joining in on the trend.

Swift and Kelce at the AFC Championship Game at GEHA Field at Arrowhead Stadium in January in Kansas City, Missouri in January

And then there are the iconic looks from popular TV shows like "Wednesday" – yes, that's right, Jenna Ortega's dark schoolgirl look is a hot ticket item this year! Catherine Zeta-Jones' sultry black dress and long locks are also getting plenty of attention. But don't worry, we won't leave out the movie fans; Ariana Grande's sparkly pink dresses from "Wicked" are flying off the shelves.

But wait, there's more! It seems that classic villains like Ghostface are back in style, along with some beloved characters from our childhoods – Superman and Batman are still going strong. And if you thought those were the only iconic looks making a comeback, think again; Alicia Silverstone's Clueless outfits are also getting a revival.

And let's not forget about video game fans – Minecraft and Pokémon characters are still as popular as ever, with kids (and adults!) clamoring to get their hands on costumes like the Minecraft Creeper Outfit. But it seems that Jurassic World is also making a big splash this year; Scarlett Johansson's T-Rex costume is going to be HUGE.

There may also be fans that copy the look the stars wore when they got engaged in August

The Data Speaks:

According to Michele Boylstein, Executive Director of the Halloween & Costume Association (HCA), "This data shows that Halloween is a holiday that brings out the creativity and community spirit of adults, not just children." And with 51% of adults planning to dress up in costume this year, it's clear that Halloween is here to stay.

But it's not just about the costumes – decorations are also getting a lot of love. 46% of adults plan to throw or attend a Halloween party, while 54% will be decorating their homes and yards. And let's not forget about the treats; adults plan to spend an average of $60 on costumes, $55 on decorations, and $40 on candy.

Another celebrity power couple that fans may want to copy is Kylie Jenner and Timothee Chalamet. A specific look they could borrow is from the Golden Globe Awards in January

The Business Side:

But behind all the fun and games, there are some serious concerns brewing in the costume industry. With newly proposed tariffs on Chinese imports threatening to wipe out Halloween and disrupt Christmas, U.S. costume companies are sounding the alarm. "This is an existential moment for our industry," says Robert Berman, HCA Board Member and President of Rasta Imposta/Impostas Costumes.

With production already underway and orders locked in, businesses are scrambling to find ways to get products into stores on time and at prices that families can afford. But with costs expected to jump by up to 170%, many companies are facing a daunting reality – they may not be able to make it work.

Jenner and Chalamet began dating in January 2023, went public in September of that year and made their red carpet debut in May 2025; pictured in May 2025 at the 2025 NBA Playoffs

"It's brutal," says Berman. "These are goods that are weeks from shipping – not months. And because Halloween is a one-night event, if you miss that window, there's no way to recover."

The Numbers Game:

So just how many people are planning to participate in this year's Halloween celebrations? According to the HCA, 51% of adults who celebrate Halloween plan to dress up in costume, while 32% will be dressing their pets. And with 46% of adults planning to throw or attend a Halloween party, it's clear that this is going to be one holiday to remember.

There is also some worry that Kanye West fans may copy the look he created when he took his wife Bianca Censori to the Grammy Awards in February. He wore all black while she was in a see-through nude dress with no lingerie on to protect her modesty

But what about shopping habits? Well, 45% of adults start buying costumes in September, while 36% shop during the first two weeks of October. And as for where people are shopping, specialty costume stores remain popular, with 46% of adults planning to shop there. Online retailers come in second, with 40% of adults shopping online.

The Demographics:

So who's driving this Halloween craze? According to the HCA, millennials (39.5%) and Gen Z (26.7%) are most likely to dress up in costume. And it seems that households with children under 18 are also getting in on the fun – over 36% plan to take their kids trick-or-treating.

There is also a lot of interest in costumes from the popular series Wednesday, which is based off The Addams Family

In conclusion, this year's Halloween trends are all about celebrities and iconic looks. But behind the glitz and glamour, there are some serious concerns brewing in the costume industry. Will they be able to make it work? Only time will tell.

(L to R) Emma Myers as Enid, Jenna Ortega as Wednesday Addams

Then there are the main characters from the movie Wicked; Ariana Grande's character Glinda wore a sparkling pink dresses and Cynthia Erivo's character Elphaba had green skin with a black dress and hat

Dressing as Superman is also back after being popular when the Christopher Reeve movie came out in 1978. That's because a new version came out in July starring David Corenswet and Rachel Brosnahan

Alicia Silverstone's outfits from her hit movie Clueless are also wanted; seen with Paul Rudd in the 1995 film